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GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD

https://doi.org/10.24057/2071-9388-2017-10-1-44-52

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Abstract

To date, travel portals represent the most promising tool for promoting tourist destinations. Compared to traditional print media, their main advantage is the ability to access a wealth of information, services, to make online reservations, to create package-tours, and to obtain interactive representation of tourist sites. The paper discusses tourism demand for destinations of the zone of the Great Silk Road applying key statistics of the Yandex search engine queries. A comparative analysis of tourist destinations portal data has been conducted based on the following criteria: availability of multilingual information, interactive maps, selfguided tour planners, and information about attractions, tours, and accommodation facilities. In order to attract a large number of tourists and to successfully implement the project “Silk Road,” it is necessary to establish a common trans-national tourism portal which would include information on tourism opportunities in all countries.

About the Authors

V. S. Tikunov
Lomonosov Moscow State University
Russian Federation

Faculty of Geography, Moscow, Russia; Leninskie Gory, 1, 119991

Professor, D.Sc. in Geography, Head of the Laboratory of Complex Mapping, MSU Faculty of Geography, and Director of the Center of the World Data System for Geography. He is Professor Emeritus of the Lomonosov Moscow State University. He lectured at a number of national and international universities. He has led a number of Russian and international projects. His work has been used in many thematic maps and atlases: National Atlas of Russia (Editor-in-Chief of Vol. 3), Environmental Atlas of Russia, Atlas of Socio-Economic Development of Russia, Atlas of the Khanty-Mansi Autonomous District – Yugra, etc. He is a recipient of the D.N. Anuchin Award for his work in mathematical cartographic modeling. He is also a recipient of the Award in Science and Technology of the Russian Federation Government for the development of environmental and natural-resources atlases of Russia. He was Vice-President and, currently, is Chairman of the commission of the International Cartographic Association. He has been a member of the editorial boards of 14 Russian and international journals. Since 1994 he has been organizing annual international conferences InterCarto-InterGIS that take place both in Russia and abroad. He published over 500 scientific works, including 21 monographs, textbooks, and manuals in 28 countries of the world and in 14 languages



V. S. Belozerov
North-Caucasus Federal University
Russian Federation

Stavropol, Russia; Pushkina, 1, 355029

D.Sc. in Geography, Professor, Acting Director of the Institute of Mathematics and Natural Sciences, Head of the Department for Socio-Economic Geography, Geoinformatics, and Tourism, and Vice Provost for Academic Affairs and Academic Development of the North Caucasus Federal University. He has led a number of Russian and international projects. The results of his research have been incorporated in different atlases: The Ethnic Atlas of the Stavropol Region, Migration Processes in Russia, The Educational System of Stavropol Territory, etc. He is Regional Chairman of the Community Advisory Council for Migration under the Department of the Federal Migration Service of Russia for the Stavropol Kray. He is the editor of one and a member of the editorial boards of four scientific journals. Since 1998 he has organized eight international and national conferences on the issues of resettlement, ethno-demographic and migration processes, and geoinformation monitoring. He published more than 150 scientific works, including eight monographs and textbooks



S. O. Antipov
North-Caucasus Federal University
Russian Federation

Stavropol, Russia; Pushkina, 1, 355029

Teaching Assistant at the Department for Socio-Economic Geography, Geoinformatics, and Tourism of the North Caucasus Federal University (NCFU). He is one of the organizers of the annual events at NCFU: International Day of GIS and International Migrants Day. He is a participant of Russian and international conferences and competitions, for example, the ESRI Conference in Russia and the CIS and InterCarto-InterGIS “Sustainable Development of Territories: GIS Theory and Practical Experience.” He has been involved in the studying of tourist destination and the application of GIS technology



Cui Weihong
Institute of Remote Sensing and Digital Earth
China

Full Professor and PhD student supervisor at the Institute of Remote Sensing and Digital Earth (RADI), Chinese Academy of Sciences (CAS). He is Member of the International Eurasian Academy of Sciences (IEAS), Secretary General, member of presidium and member of standing committee of the China Science Center of the International Eurasian Academy of Sciences (IEAS, China). In 1986–1990 he was Associate professor of Urban Planning Department, Virginia State University (USA). He is a recipient of a number of China’s national Scientific and Technological awards. He has published over 200 papers and seven books



Dorjjugder Purevjav
International Institute for the Study of Nomadic Civilizations
Mongolia

since 2002 works as a scientific researcher on Minority cultural issues and English translator at the International Institute for the Studies of Nomadic Civilizations (IISNC), UNESCO. At present she is the Director of IISNC. In 2013 she received her PhD degree on Medieval language correlation between Mongolian and Turkish languages. She has been coordinator of IISNC’s research programs on “Comparative Studies of the Civilizations” (2003–2005), “Comparative Study of National Minority” (2002–2005) and “Culture, Ethnography and Anthropology at the Borderland of Mongolia and China” (2006–till now). She has published more than 8 scientific works, including 1 monograph



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For citation:


Tikunov V.S., Belozerov V.S., Antipov S.O., Weihong C., Purevjav D. GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD. GEOGRAPHY, ENVIRONMENT, SUSTAINABILITY. 2017;10(1):44-52. https://doi.org/10.24057/2071-9388-2017-10-1-44-52

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ISSN 2071-9388 (Print)
ISSN 2542-1565 (Online)