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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">gesj</journal-id><journal-title-group><journal-title xml:lang="en">GEOGRAPHY, ENVIRONMENT, SUSTAINABILITY</journal-title><trans-title-group xml:lang="ru"><trans-title>GEOGRAPHY, ENVIRONMENT, SUSTAINABILITY</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2071-9388</issn><issn pub-type="epub">2542-1565</issn><publisher><publisher-name>Russian Geographical Society</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24057/2071-9388-2022-014</article-id><article-id custom-type="elpub" pub-id-type="custom">gesj-2602</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCH PAPER</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Animals On Regional Coats Of Arms In Russia: Geographical Aspects</article-title><trans-title-group xml:lang="ru"><trans-title></trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Ruban</surname><given-names>Dmitry A.</given-names></name></name-alternatives><bio xml:lang="en"><p>23-ja Linija Street 43, Rostov-on-Don 344019; Zemlyanoy Val Street 73, Moscow 109004</p></bio><email xlink:type="simple">ruban-d@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="western" xml:lang="en"><surname>Yashalova</surname><given-names>Natalia N.</given-names></name></name-alternatives><bio xml:lang="en"><p> Sovetskiy Avenue 10, Cherepovets, Vologda Region 162600</p></bio><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff xml:lang="en" id="aff-1"><institution>Southern Federal University; K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)</institution><country>Russian Federation</country></aff><aff xml:lang="en" id="aff-2"><institution>Cherepovets State University</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>04</day><month>10</month><year>2022</year></pub-date><volume>15</volume><issue>3</issue><fpage>19</fpage><lpage>26</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ruban D.A., Yashalova N.N., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Ruban D.A., Yashalova N.N.</copyright-holder><copyright-holder xml:lang="en">Ruban D.A., Yashalova N.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ges.rgo.ru/jour/article/view/2602">https://ges.rgo.ru/jour/article/view/2602</self-uri><abstract><p>Широко используемые официальные региональные символы позволяют повысить осведомленность о животных, что необходимо для их эффективного сохранения и развития экотуризма. Оценивалось наличие животных на гербах регионов России. Выяснилось, что на 49 % из них изображены фигуры животных, а эти районы составляют 76,3 % территории страны. На проанализированных гербах изображено около двадцати животных, из которых 63% млекопитающие. Наиболее распространены медведи (в том числе полярные), орлы и куницы. Также показаны некоторые редкие и находящиеся под угрозой исчезновения виды, такие как амурский (сибирский) тигр и кавказский леопард. На большинстве региональных гербов изображено только одно животное, а две или три фигуры животных встречаются вместе только в нескольких случаях. Географическое распространение животных, изображенных на региональных гербах, лишь отчасти совпадает с истинными зоогеографическими закономерностями. Это ожидаемый вывод, потому что гербы являются элементами культурного пространства, даже если они представляют собой природные объекты. Хотя региональные гербы отражают небольшую часть совокупности животных России и выбор животных не всегда соответствует истинным потребностям сохранения, этот вспомогательный «канал» продвижения знаний о животных представляется ценным.</p></abstract><kwd-group xml:lang="en"><kwd>endangered species</kwd><kwd>geography of Russia</kwd><kwd>place branding</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Abidin Z., Setiawan B., Muhaimin A.W. and Shinta, A. (2021). The role of coastal biodiversity conservation on sustainability and environmental awareness in mangrove ecosystem of southern Malang, Indonesia. Biodiversitas, 22, 648-658, DOI: 10.13057/biodiv/d220217.</mixed-citation><mixed-citation xml:lang="en">Abidin Z., Setiawan B., Muhaimin A.W. and Shinta, A. (2021). 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