At the turn of 21st century global beauty and personal care industry underwent dramatic changes in its territorial structure. The main factors of that changes were world economics institutional changes, primarily – the international trade liberalization, as well as the R&D progress. During abolition of tariffs or tariff cut the competition in beauty and personal care ratcheted up sharply. That was accompanied by sea changes in its macrogeography, particularly, by the manufacturing transnationalization (mainly, in the form of its «drift» to developing countries) and the general expansion of the range of countries specializing in the beauty and personal care production. The main drive-forces of beauty and personal care transnationalization and the resulting territorial changes in the industry are discussed.